EU compliance,
without the overhead.
Multimodal AI for Nordic tourism SMEs. Automate VSME/CSRD data collection and sustainability reporting, so your team can keep doing what they do best.
CSRD changed the rules.
Most SMEs aren't ready.
Major European aggregators like TUI and Booking.com are now legally required to audit their full supply chain. If you can't deliver VSME sustainability metrics, you're a liability they can't afford.
Zero capacity for data
Seasonal peaks and high staff turnover leave no room for complex administrative tasks. Manual data collection simply doesn't happen.
Contract risk is real
European tour operators are actively replacing suppliers who can't demonstrate transparent sustainability data. This is already happening.
APIs don't exist
Competing platforms rely on utility API integrations. In Nordic tourism operations, those APIs are fragmented or non-existent.
Works the way
your team already does.
No system integrations. No training. No added burden. Snotra extracts compliance data from the daily operational reality of your property.
🤖 Multi-modal data capture
Our AI ingests sustainability data from multiple sources simultaneously. Minimal effort, zero manual entry from your team.
📊 Auto-mapped to VSME
Our AI processes the input and maps it directly to the VSME/CSRD framework, generating ready-to-submit compliance reports.
🎮 Engaged workforce
Gamified micro-learning builds sustainability literacy across a transient team, turning a compliance risk into a competitive asset.
🔗 Value chain reporting
Large European operators must ensure every supplier is sustainability-aligned, with no black holes in the chain. We automate the VSME reporting your partners require, with human oversight built in throughout.
Not a concept. Real traction.
Working demo. Industry collaborations. Institutional backing from Iceland's top innovation bodies. This is what we've built.
Contest Winners
Selected as winners of the pan-Nordic travel innovation contest, validating Snotra's market fit across the region.
Tourism Accelerator
Selected for Startup Tourism, Iceland's premier accelerator for high-growth tourism ventures.
Pilot Partnership
Partnership currently ongoing with Iceland's largest hotel chain. Real operational data, real results.
Technology Grant
Awarded a 2025 Technology Development Fund grant by Iceland's national Research & Innovation Fund.
Two domains.
One mission.
Don't get cut from
the European value chain.
Join us. Secure your position as a compliant, preferred Nordic tourism supplier.